ONE GML

The identityFrom our origins to our next chapter
The original GML flame symbolThe original flame
The new ONE GML symbol, with four flowing forms and a star in the centreThe ONE GML symbol

From waves to orbit.

GML original mark carried four waves: Steve Case’s three waves of the internet, and a fourth, in burgundy, for Digital Transformation. Each built on the one before. We kept all four. We changed how they move.

The past moved in waves. Now, everything moves at once. The future revolves around AI. AI is not a fifth wave. It is the centre around which strategy, people, process and digital now evolve together, each making the others stronger.

The four flames turn towards each other. In the space between them, the AI star emerges. That is Working as ONE.

01 / ONE GMLBrand architecture
ONE GMLThe master brand

Make it
work.

Strategy executed.
People transformed.
As ONE.

The meaning behind the promise
02 / Brand architectureOne connected system

All different.
All ONE.

Master brandONE GML
ONE GML — Strategy Performance ExecutionONE GML — People Organization Transformation
CDHXSPEx2® AcademyIHCBS
A ONE GML methodology
SPEx2®PMX®6DX®
Certification
CSEP — Certified Strategy Execution ProfessionalCHRPE — Certified Human Resources Professional for ExecutivesCDXP — Certified Digital Transformation Professional
Certifications · Recognition · Assessments · Publishing ↗
01 / The brand promise

Make it work.

The board approves the plan. The CEO turns to the team and says: make it work. That is where ONE GML comes in. When the plan has to become performance.

We did not invent a slogan. We took the sentence our clients already say and made it our promise.

Working as ONE is how we do it. Make it work is what we are hired to do.

ONE GML, make it work!

02 / Identity

One name.
One signature.

ONE GML on white
ONE GML on navy
03 / Colour

A connected spectrum.

Navy#081D36
Cobalt#0752D9
Sky#49B4E3
Turquoise#00C5CB
Raspberry#C50B48
04 / Typography

Clarity in every word.

Nimbus Sans

Aa

Regular / Bold

Make it work.
Working as ONE.

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05 / Applications

One presence.
Everywhere.

ONE GML in the worldONE GML
The signatureONE GML
FolderONE GML
Executive stationeryONE GML
Executive folioONE GML
Material & lightONE GML
Architectural identityONE GML
Everyday presenceONE GML
Lapel pin & credentialsONE GML
Digital & editorial

The same identity.
In every format.

Digital presenceONE GML
ONE GML / Social media

People. Ideas. Action.

ONE GML Clarity. Execution. Performance.

01 / 06
A shared editorial languageONE GML
Exhibition presenceONE GML
Make it work. On the move.ONE GML
The connected brand

One identity.
A family of expressions.

A connected presenceONE GML / Brand family
Working as ONE.ONE GML
ONE GML

Make it work.

Explore the brand architecture
03 / Service linesOne organization

Connected expertise.
One organization.

Strategy. People. As ONE.

ONE GML Consulting Services

Six dimensions of DX: Purpose-driven Strategy, Execution-biased Systems, Empowered Structure, Entrepreneurial People, Adhocracy Culture and Ambidextrous Leadership.
Working as ONE.Service lines
04 / StrategyBrand architecture

One strategy.
Fully executed.

Strategy. Performance. Execution.

Explore the brand expression
01 / Identity

The logo.

ONE GML strategy signature
ONE GML strategy signature on dark
02 / Colour

The palette.

Navy#081D36
Cobalt#0752D9
Sky#49B4E3
White#FFFFFF
03 / Typography

Nimbus Sans.

AaRegular / Bold

From plan
to performance.

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04 / Campaign imagery

Ambition.
Put into action.

A clear direction.
Shared momentum.

Make ambition work.Strategy campaign
Progress. Made practical.Strategy campaign
From plan to performance.Strategy campaign
Where strategy becomes performance.Strategy execution
05 / The focus

Strategy. Performance.
Execution.

Three connected disciplines.
One direction.

07 / Industry perspectives

A clear
point of view.

Six industries.
One execution mindset.

08 / Toolkit

Built for
the work.

From the first conversation
to the next action.

Focus. Align. Execute.Executive toolkit
09 / Public applications

A presence
with purpose.

From the page
to the world.

Strategy into performance.Exhibition experience
The executive strategy folioExecutive materials
The executive presentation setExecutive materials
10 / Experience

One strategy.
Fully executed.

ONE GML / Strategy Execution

Strategy. Executed. A world of progress.Brand visual

One organization.
Fully transformed.

People. Organization. Transformation.

Explore the brand expression
01 / Identity

The logo.

ONE GML people signature
ONE GML people signature on dark
02 / Colour

The palette.

Burgundy#591029
Wine#651C3E
Raspberry#C50B48
White#FFFFFF
03 / Typography

Nimbus Sans.

AaRegular / Bold

Human potential.
Real impact.

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04 / Visual language

Human potential. Real impact.

People at the centre of transformation.

Human potential. Real impact.Human Transformation
Build belonging. Move together.Human Transformation
Capability. Put to work.Human Transformation
People. Organization. Transformation.
05 / Publications

Ideas that put people first.

Leadership. Culture. Capability.

Leadership in motionHuman Transformation
06 / Materials

Tools for people. Space for progress.

A considered experience. In every detail.

A place to grow.Welcome kit
07 / Environments

Human, in the world.

A visible expression of human transformation.

Lead. Belong. Grow.Brand environment
Human potential. Real impact.Brand environment
Change is human.Human Transformation
CDHX — Centre of Digital and Human TransformationA division
of ONE GML

Digital and human.
Fully ready.

Developing digital agility
in people.

Explore CDHX
Digital change. Human progress.CDHX campaign
01 / Identity

The logo.

CDHX
CDHX on dark
02 / Color

The palette.

Teal#00817C
Aqua#48C3CB
Ink#071726
White#FFFFFF
03 / Typography

Nimbus Sans.

AaRegular / Bold

Digital and human.
Fully ready.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
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The role of CDHX

Developing digital
agility in people.

Consulting and executive learning
for digital and human transformation.

Digital and human. Fully ready.CDHX campaign
Technology, experienced by people.CDHX campaign
The human dimension.CDHX campaign
The visual language

Signals. Flow.
Connection.

Teal, aqua and ink.
Digital forms with a human purpose.

Technology. People. Application.Campaign mockups
Transformation in practice

People. Systems.
Capability.

Connecting technology and talent
to the work of transformation.

People and AI. Working as ONE.CDHX campaign
Executive learning & professional certification

Build capability.
Apply the tools.

Selected programmes from
the CDHX portfolio.

From learning to application.CDHX campaign
DX Integrating Capability Master Class

From digital strategy
to practical application.

ONE GML organization assessments

Digital Transformation Readiness AssessmentIncluded as pre-work in the DX Integrating Capability Master Class.

Process Maturity LevelA ONE GML evaluation of an organization’s process management maturity.

Digital transformation. Led by people.CDHX campaign
Digital brand experience

Digital, in
the everyday.

One identity across
screens and touchpoints.

The brand in handCDHX-022
Learning interface / ConceptCDHX-016
Brand applications

Connected
by design.

The CDHX identity
in everyday use.

The brand in space

People and AI.
Working as ONE.

Campaigns and environments
with a distinct CDHX identity.

CDHX / Campaign environmentCDHX-004
Technology moves fast. People move it forward.Continue to SPEx2® Academy →
07 / SPEx2® AcademyBrand architecture
SPEx2® AcademyBy ONE GML
Powered by QuBisa

Learn.
Apply.
Execute.

A learning ecosystem for strategy,
performance and execution.

Explore the Academy
01 / Identity

The logo.

SPEx2® Academy
SPEx2® Academy on dark
02 / Color

The palette.

Raspberry#AE1450
Pink#EF318D
Ink#071726
White#FFFFFF
03 / Typography

Nimbus Sans.

AaRegular / Bold

Strategy into action.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
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04 / Campaign imagery

Built to move
strategy forward.

Learn. Apply. Execute.

Campaign / Brand posterSPEx2® Academy
05 / Brand applications

Strategy. Performance.
Execution.

Three connected disciplines.
One learning ecosystem.

Strategy into Performance Execution ExcellenceCampaign expressions
WorkshopSPEx2® Academy
Learning / Practice

Learning becomes
practice.

Workshops and coaching.
Real tools. Shared practice.

Programme prospectus / Balanced Scorecard Master ClassBrand application concept
Programme / Social campaignSPEx2® Academy
XPERTalks / Series posterSPEx2® Academy
The toolkit

Tools to take
into work.

Frameworks. Templates.
Learning resources.

The learning kitAC-017
Learning becomes practiceAC-013
A considered first impressionAC-020
Digital learning

Learning
continues.

Connected by QuBisa.

Learning within reachSPEx2® Academy
Connected learningConcept
SPEx2® Academy / Integrated programmes

INTEGRATED STRATEGY → PERFORMANCE → EXECUTION LAYER

The community

Better
together.

Executive community.
XPERTalks. Research.

Coaching / Editorial layoutSPEx2® Academy
Community / Invitation layoutSPEx2® Academy
Community / Brand campaignSPEx2® Academy
The Academy experience

A place for
what comes next.

The Academy environmentConcept

Learning becomes practice.
Practice becomes performance.
Working as ONE.

SPEx2® AcademyExplore SPEx2® Academy
IHCBS — Indonesia Human Capital and Beyond Summit2027

The Human
Advantage.

Reinventing Organization, Leadership,
and Work in the Age of AI

Explore the summit

Organized by ONE GML, with QuBisa, supported by GNIK

01 / Identity

The logo.

IHCBS
IHCBS on dark
02 / Color

The palette.

Electric Blue#065BFF
Azure#5A98FF
Midnight#081A3A
White#FFFFFF
03 / Typography

Nimbus Sans.

AaRegular / Bold

Human and AI.
Working as ONE.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
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04 / Brand applications

The summit
experience.

Leaders from business,
government and academia.

ArrivalIH-010
Check-inIH-006
The foyerIH-009
Exhibition

Human and AI.
Working as ONE.

AI & Digitalization Zone
Exhibition Booth

Exhibition concepts / ONE GML × IHCBS / CDHX × IHCBS
Exhibition booth / ONE GMLConcept
Exhibition booth / CDHXConcept
Ideas / Dialogue

Main stage.

Keynotes
Mega Session & Talk Show

The main stageIH-002
Audience Q&AIH-013
Mega Session & Talk ShowConcept
RecognitionIH-005
Practical perspectives

Power Tracks.

Ideas to take back.
Change to carry forward.

Power TracksIH-012
Power TracksSpeaker
Ideas in actionIH-007
Connections

Different perspectives.
Progress together.

Exclusive Networking
Entertainment

ConnectionsIH-003
Evening receptionIH-008
IHCBS 2027 / The Human AdvantageConcept

The future is not people or AI.
It is people and AI.
Working as ONE.

IHCBS — Indonesia Human Capital and Beyond Summit
RecognitionAW-002
RecognitionAW-001
ONE GMLCDHX — Centre of Digital and Human TransformationSPEx2 AcademyIHCBS — Indonesia Human Capital and Beyond Summit
Strategy executed. People transformed. As ONE.

Make it work.